Cinemark is a leader in the motion picture exhibition industry with theatres in the U.S. and Latin America. Currently the third largest chain in the U.S. with over 4,000 screens in 42 states.

Recently Cinemark went through a rebrand - changing logos, visuals, and most language across all programs. Much of my day-to-day is implementing this new brand across all channels in order to create consistent messaging through all guest touch points.