Soon after opening, the Topgolf/Cowan team embarked on a mission to distinguish it from neighboring competitors, ensuring equal appeal to both local and tourist demographics. Embracing a popular trend within Nashville, our strategy was to create a mural that exuded fun and playfulness, offering guests a vibrant backdrop for their memorable golf and music experiences.

We pitched the idea to company leaders and once approved, I vetted local artists, provided guidelines and artistic direction, and orchestrated the seamless installation process. Our efforts not only enhanced the venue's aesthetic appeal and visibility but also sparked significant community engagement, solidifying Topgolf's position as a beloved destination for all.

Art Direction: Kendra Purnell
Design and Artist: Nathan Brown
Marketing: Kayla VanFleet